ADIDAS X MIAOU MOTOR SPORT
United by a shared vision to the ever-changing edge of contemporary style, adidas Originals and Miaou have come together to present their inaugural collaborative collection channeling motorsports rooted in femininity and the iconicness of California.
The campaign features Gabbriette, Devon Lee Carlson, and founder Alexia Elkaim as they traverse a Californian desert landscape in a car, highlighting Miaou’s irreverently playful spirit.
Founded in 2016 by Alexia Elkaim Miaou has emerged as a key force shaping the future of the womenswear industry the defiant attitude of automotive culture.
The collection also boasts a suite of apparel and accessories, inspired by motorsport, reimagined for a new context.
