ASICS, an acronym for the Latin phrase "Anima Sana In Corpore Sano," was founded in 1949 in Japan by Kihachiro Onitsuka.
The brand is now a global leader in the sportswear industry, recognized for its technological innovation and focus on physical well-being. ASICS collections combine performance and design, offering footwear and apparel designed to ensure support, stability, and comfort.
The style is technical and functional, but in recent years it has also embraced a lifestyle aesthetic, making sneakers a key element of urban fashion. The brand thus represents the perfect balance between scientific research, sport, and contemporary style.
