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On is a Swiss athletic footwear brand founded in 2010 by Olivier Bernhard, Caspar Coppetti, and David Allemann.
The brand is known for its innovative CloudTec technology, designed to offer cushioning and responsiveness while running. Its sneakers combine minimalist design, advanced technical materials, and exceptional comfort.
Thanks to its technological research, the brand quickly gained popularity among athletes and running enthusiasts. On also offers technical apparel designed for athletic performance and contemporary style.
Today, On is one of the most innovative companies in the athletic footwear scene.